Our tours of Venice y Milan are on Guruwalk, an intermediary platform specifically designed to accommodate these new types of tours, where the price is not defined at the time of booking. It is the travellers who decide the amount to pay at the end of the tour, based on their experience.
The success of these tours according to Guruwalk
The success of free tours and experiences: Why are they so popular?
Free tours and experiences are becoming increasingly popular among travellers. This article looks at the reasons for the growing popularity of these offers and their impact on the tourism industry.
1. Market expansion and supply diversification
With the growing interest in travel and the democratisation of access to tourism experiences, there is increasing demand for free experiences that attract travellers who may never have considered booking paid travel. This trend has led many travel professionals to offer free travel, creating opportunities to meet this new unmet demand. In addition, free travel can be a springboard for selling related paid services, such as tours with additional services, transport or food.
Economic flexibility and higher incomes
Free tours allow participants to flexibly decide how much to pay at the end of the experience, depending on the quality of the experience. This flexibility attracts larger groups, often willing to pay the same or more than they would for a fixed-price experience. This, combined with the ability to sell other paid services, makes the free tour model very profitable.
3. Engaging and fun experiences
Travellers are increasingly looking for unique and engaging experiences that go beyond traditional sightseeing. Free tours are designed to be fun and engaging experiences, often presented as entertainment, which makes them particularly attractive. Guides strive to offer extraordinary experiences to participants, which often results in more generous contributions.
Dispelling misconceptions about free visits
It is important to dispel some misconceptions about free tours, such as that they are not really free, but are based on voluntary contributions. In addition, many industry professionals adopt the free tour model, offering a professional experience similar to that of paid tours. This helps to normalise the idea of free tours as viable options for travellers.
Regulation and taxation
Guides offering free tours must comply with local laws and regulations, including licensing and taxation. In this context, platforms such as GuruWalk facilitate compliance by allowing guides to generate invoices for the services offered, thus simplifying the taxation process.
Evolution of free experiences
Initially conceived as short introductions to cities, free tours have evolved rapidly over time. Today, the offer has diversified considerably, including gastronomic tours, urban art itineraries, tours based on legends and mysteries, and themed cycling experiences. This variety of free experiences goes beyond the original concept of a simple free sightseeing tour.
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